ICANN Grant Program Branding: Simplifying Global Impact

It’s a pleasure to introduce the ICANN Grant Program. A competitive, global program open to applications from eligible organisations for projects that are consistent with ICANN’s mission and align with the objectives of the Grant Program.

Faced with the challenge of creating a sub-brand for ICANN to explain the application process to a global audience, we created engaging visuals and illustrations to increase reach and community engagement. We prioritised collaboration and diversity of thought, leading to innovative solutions and strategies that resonated widely. For example, responding to audience feedback in real-time, we pivoted the branding strategy, doubling its effectiveness.

Our community-focused approach ensured that we exceeded expectations, adapting to meet the unique needs of each task. This resulted in high praise from stakeholders and successful outcomes overall.