Branding

Discovery and brand audit:
We start with an in-depth audit of your current brand. This involves analysing your existing brand identity, market position, and competitor landscape. Through stakeholder interviews and market research, I help you define where your brand currently stands and where it needs to go. This ensures the rebrand aligns with both your company’s vision and the expectations of your target audience.

Strategy development:
Building on the insights from the discovery phase, we develop a comprehensive brand strategy that defines your brand’s core values, positioning, messaging, and visual identity. Together, we’ll determine what aspects of your brand need to evolve to resonate with your customers and stakeholders. This phase includes defining your brand voice, tone, and guidelines that will steer the entire rebrand process.

Visual identity and brand design:
Once the strategy is in place, I design or redesign your brand’s visual identity. This may include updating your logo, colour palette, typography, guidance and other brand assets. My goal is to ensure that your brand’s visuals communicate its personality and core values, while also standing out in your industry. The result is a cohesive brand that is visually compelling and aligned with your business goals.

Brand rollout and implementation:
A rebrand needs to be consistently applied across all touchpoints. I’ll help you roll out the new brand across your website, marketing materials, presentations, and all other assets. I ensure a smooth transition, providing all the guidelines, assets, and templates you need for internal and external use. Whether it’s digital platforms or corporate communications, I work closely with your team to guarantee a seamless application of your new brand.

Review and evolve:
Branding isn’t static—it evolves over time. After the brand rollout, I continue to work with you, monitoring the effectiveness of the rebrand and making any necessary adjustments to ensure your brand stays current. As your business grows and changes, I’ll help keep your brand relevant and impactful.